About Bill

About Bill Bradley

Bill is and continues to be an outspoken voice in the POS Industry. Working with a large variety of POS products over the years, he has recognized and navigated four industry paradigm changes, often ahead of the curve, and made decisions to deliver the right technology solutions to his customers. He has overseen and/or participated in about 2000 POS installations in and outside of the U.S. Bill believe that even if the technology used to deliver a POS solution has changed over the years, the mission has not: delivering value to the technology user.

Bill originated multiple companies over his career, including Advanced Hospitality Systems (with Stephen Passas) in 1990. After 27 years, he sold his portion of this New Jersey-based NCR Distributor and founded The Bradley Services Group in 2009. His goal is to continue to support the retail/restaurant community with his knowledge, perspective and contacts. He is also active in cutting-edge technology for the retail/technology market space. Having started with MICROS in 1985, he branched into products and companies such as Panasonic, Omron, Comtrex, and Radiant, Aloha, NCR, plus others. As a busi-ness owner Bill implemented accounting, CRM, telephony and business computer infrastructure and web solutions. He has written company policy and procedures, created organization charts, fitted out Busi-ness Plans, budgeted, made decisions regarding employee health Insurance, created financial and busi-ness metric monitoring tools, created service products and service product marketing, coached manag-ers and mentored technicians.

Along the way Bill will tell you he has made more than his share of mistakes, learning best practices and anticipating and meeting customer’s needs. His belief is if you do that, the rest of the business will fall into place.

Core Competencies

1. Provide industry perspective based on over 30 years of experience. From big picture to the details that make it happen.

2. Understand the challenges financial, people, and process present to distribution channels and develop solutions to solve them.

4. Evaluate and propose financial sales models that have long-term viability in the sales and service of technology solutions.

5. Educate on the knowledgeable of the choices with retail technology to move the point of purchase from the merchant to their consumer—regardless of size.

6. Implement change through establishing standards, processes, protocols, and methods, to create efficient and consistent processes to efficiently and profitably implement and support technology solutions.

7. Support retail technology manufacturers and distributors providing limited supplemental support in key areas

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